You will also be able to identify the characteristics that distinguish each category. Affinity diagrams are a great method to use when you want to make sense of a large volume of mixed information and datafacts, ethnographic research, ideas from brainstorms, user opinions, user needs, insights and design issues, just to name a few Affinity diagrams require you to cluster information in an organized manner, and this can therefore be one of the most valuable methods to employ during your design process. Affinity exercises can have different inputs depending on the overall objectiveīy creating an affinity diagram, you will be able to organize ideas and information and see how they are connected.
Feedback from customers is valuable information and needs to be organized in an appropriate manner to be useful. It can also be used to organize the voice of the customer to find useful messages in customer statements. The goal is to create a limited number of classified groups.Īn affinity diagram is commonly used during idea-generation brainstorming sessions. It is also used during process improvement and problem-solving sessions when the problem is subjective and held in the minds of different people. It allows to classify a large number of thoughts for further review and analysis. It is often used to capture and group the output of brainstorming and problem-solving meetings in order to provide better understanding of the topic discussed. Get started by selecting this Affinity Diagram template. Also known as Affinity Mapping and KJ Analysis.Īn affinity diagram is a grouping method for classifying items together into meaningful categories.
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